Reimagine a traditional classic car show into a globally recognized automotive lifestyle experience.

The La Jolla Concours d’Elegance set out to elevate the traditional concours model by creating a multi-day celebration that would attract collectors, luxury brands, and enthusiasts while supporting the charitable mission of the La Jolla Historical Society.

The opportunity was to transform the event beyond a single show field into a fully curated weekend of automotive culture, hospitality, and community engagement.

Over two decades, the event evolved into one of the most anticipated automotive lifestyle gatherings on the West Coast.

The experience now unfolds across a multi-day program that blends world-class collector vehicles with curated hospitality environments, luxury brand showcases, and immersive guest experiences.

Collectors, manufacturers, sponsors, and enthusiasts converge along the La Jolla coastline for a weekend that celebrates both automotive heritage and modern luxury culture.

Today the La Jolla Concours d’Elegance is recognized as one of the most celebrated coastal concours events in the United States.

What began as a regional gathering has evolved into an internationally respected automotive experience that attracts collectors, enthusiasts, and luxury brands from around the world.

The event continues to elevate the profile of the La Jolla community while supporting the charitable mission of the La Jolla Historical Society.