As Hagerty expanded its portfolio of premier automotive events, the company sought to introduce a new experience that would complement its concours gatherings while appealing to a broader luxury lifestyle audience.

Rather than creating another traditional automotive event, the vision was to develop something more immersive. The experience would blend collector car culture with culinary discovery, luxury hospitality, and curated interactive environments.

Hagerty turned to The Shift Studio to concept, design, and produce the event, creating a format where automotive storytelling could be woven seamlessly into every element of the guest experience.

Reverie was designed as a multi-sensory experience where guests move through curated environments that celebrate craftsmanship, design, and automotive culture.

Rather than focusing solely on vehicle displays, the event integrates automotive inspiration into unexpected moments, from culinary presentations and beverage experiences to interactive installations and hospitality environments.

Each environment is carefully designed to create a sense of discovery, encouraging guests to explore spaces where automotive design, luxury lifestyle brands, and culinary artistry intersect.

Reverie has quickly become one of the most distinctive lifestyle experiences within Hagerty’s concours event portfolio, offering a fresh way for collectors and guests to engage with automotive culture.

By blending design, culinary exploration, and interactive storytelling, the event expands the traditional concours experience and introduces new audiences to the world of collector cars.