What began as a simple packet pickup reception for Concours entrants evolved into an opportunity to create a signature experience that would set the tone for the entire weekend.

The goal was to transform a functional pre-event gathering into a destination event in its own right, one that would attract collectors, sponsors, and enthusiasts while establishing the opening night as one of the most distinctive automotive lifestyle events in the country.

Each year, the soirée would be reimagined through an immersive theme, combining hospitality, storytelling, and experiential design to create a one-night-only environment that celebrates automotive culture in unexpected ways.

Over time, the Opening Soirée became one of the most anticipated elements of Concours weekend, blending high design, theatrical storytelling, and culinary artistry.

Each year introduces a deeply developed theme that transforms the oceanfront Concours lawn into a completely new world, from whimsical garden spectacles to Art Deco glamour, steampunk fantasy, and cabaret-inspired nightlife.

The experience layers immersive environments, live performances, curated culinary tastings, and dramatic reveals of collector automobiles under the stars.

More than a party, the soirée serves as the cultural opening act for the Concours weekend.

What began as a logistical gathering has become one of the most distinctive events of Concours weekend and a must-attend gathering within the national automotive enthusiast community.`

The Opening Soirée now attracts collectors, sponsors, and tastemakers from across the country and frequently sells out, serving as the defining kickoff to the La Jolla Concours experience